INFOGRAPHIC: Freelancing | The workforce of the future
Facts and statistics about freelancers 2017
A review of the millennial’s new favorite career choice
Technology is changing the way big and small companies work. Years ago, employees used to be organized around companies, but the workforce of the future won’t be based on employees anymore… it’ll be based on freelancers.
America’s freelance workforce earned $1 trillion in 2016. It is expected that by 2020 the freelancers will represent over 40% of the workforce in the U.S. But, why is this happening? To answer that question, let’s first get familiar with the concept of freelancing. Freelancing is basically working for different clients at different times instead of actually belonging permanently to a certain organization. In this case, freelancers are workers that don’t need to be physically present at the workplace. Their tasks can be perfectly done from literally anywhere in the world as long as there is a good internet connection so they can effectively communicate with their clients. It is estimated that over 53 million of Americans are freelancers today, and 67% of them plan to keep freelancing for at least the next 10 years.
The median income for freelancers that work an average of 8 hours a day is around $25,000 a year, which is not that far from the average salary for employees in the United States. This is one of the reasons why freelancing is changing the economy not only in the United States but pretty much worldwide. Young professionals would rather make their own schedule and pick their own working hours than follow the typical 8-to-5 job. In fact, 44% of the total number of freelancers in the United States are between 20 to 30 years old graduates who chose not to continue with their traditional careers. This suggests that most of the freelancers that are freelancers today because they already tried regular jobs and they did not feel it was the best career path for them.
94% of the jobs that have been created in the U.S. since 2007 are freelance. The freelance world is growing exponentially and demands are getting higher every year. It is important to mention that freelancing is not always work for only one. Freelancers are hiring other freelancers to handle big projects as a team: something that is very common in the marketing agencies nowadays. 79% of freelancers are happy with what they do, and they, in fact, say that they believe freelancing is better than a typical job… and it seems to be true.
Skills that will get you hired… or work you can easily outsource
There are hundreds of categories on the most popular freelance platforms. However, here is the top 8 most in-demand freelancer’s skills.
Email Marketing: Selling online products is not an easy task; it gets even harder when you have to sell your product through an email. Email marketing is an art, and most start-ups are setting remote teams so they can take care of emailing all they long and focus on this very specific task. The development of effective templates, subject lines and the collecting of the right email address are only part of the process of both personalized and mass outreach. A successful email campaign might bring lots of revenue to any business.
Blog management: There are too many things to take care of when launching a blog, and there are freelancers willing to take care of that. From ordering content to organizing all the information within the website, blog management is getting more and more popular. Freelancers are often required to have strong business management skills and some IT knowledge as well.
App Development: The business of app development is growing faster, and freelancers are the best at completing this task. The most wanted developers are those who can create apps that run both on iOS and Android. Prices go from as little as $30K to up to $1M depending on the complexity of the app. App development seems to be the second step after having a successful website; having a great website and a stunning app can make the difference in any business’s’ earnings.
Digital Marketing: Digital Marketing is a very broad category. The most common digital marketing strategy that is outsourced and given to freelancers today is social media management and community management.
Customer Service: How many times have you called an American company call-center and someone from another country gets the call? Yes, this is very common. Outsourcing customer service to freelancers and other teams is a way to lower the costs of the company and also a way to provide 24/7 customer care taking advantage of the time difference between the countries of the freelancers and the customers.
Search Engine Optimization: Also known as simply SEO is the second most wanted skill between online customers. It does not matter if you have the greatest and most stunning website if it does not show up in the google top search result, the website does not exist. Freelancers with SEO knowledge are in charge of optimizing the websites so they visible for the search engines, which 99% of the time is Google. Organic search has also become huge during the last 5 years. Algorithms and rules always change, so freelancers are required to have the most up-to-date SEO techniques.
Web Design: This is officially the most in-demand freelancers’ skill in 2017. Of course, coding, SEO, and blog management are important, but none of those are possible without a good web design. Begin WordPress the number one website builder platform, freelancers who specialize in web design need to manage it perfectly. Freelancers with customized web development knowledge are less demanded but better paid.
Freelancing is saving companies big bucks
One the reasons companies are in love with freelancers is because they are pretty much just bills, not employees. Freelancers get the job done and companies don’t have to take care of them at all. An average employee costs $29 an hour, and it is divided in the following way: 70% actual wage and the other 30% goes to the rest of the employee benefits such as working space, tools, and resources. Therefore, companies save 30% every time they hire a freelancer. They don’t have to deal with legal issues and human resources, taxes, or insurances, which also makes it easier for them.
On the other hand, freelancers have to deal with taking care of their tools and they working expenses themselves. But, by the end of the day, it is worth it for the freelancers. It requires a lot of self-discipline to be a full-time freelancer, they are their own managers after all.
Top Freelancers platforms for both freelancers and clients
Every freelancer, for sure, has accounts on more than one platform in order to apply for new projects as soon as they complete one. Dealing with clients and bargaining are skills that every freelance should have regardless of their professional skills. Here are top 5 freelance platforms that both clients and freelancer should check out.
People per Hour and Speed Lancer are also in the top 4. They have different concepts, but worth a try.
Upwork. Upwork is, for sure, the number one freelancers’ platform in the world. There are more than 3 million jobs posted here every day, and this number grow every year. Simple to use and very user-friendly.
Freelancer. This platform is very popular in the freelancing world as well. There are currently more than 2 million users using it.
DigPerformance’s new Blog was created to go beyond product reviews and review other topics that we know our readers are interested on. Keep an eye on our blog to enjoy the upcoming infographics for you to learn and share important facts this 2017!